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Archive for November, 2007

How do you measure the effectiveness of the promotional campaign?
Yes, measuring results at the end of the month, the technical marketing team will solve their issues. They look at the campaigns, how effective they are, how many leads they have generated and how many have been converted. After you get the lead and the sales [...]

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Club Mahindra — The serious business of Fun Rovers

In a concept akin to that implemented by leading holiday companies abroad, Mahindra Holidays and Resorts has employed teams of people called the Fun Rovers at its properties in Munnar, Goa, Shimla and Mussoorie.
“The Fun Rovers are expected to create an informal atmosphere at the resorts and [...]

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Club Mahindra – Timeshare Holiday
Travel for 25 years at today’s prices

The concept of timeshares holiday at a different resort every year for a week for 25 years or more is such that it should have become famous. But the way timeshares have been sold for a good part of their decade-long history in India, [...]

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An interview with Anand Mahindra, MD – Mahindra & Mahindra.
Anand Mahindra, vice chairman & managing director, Mahindra & Mahindra, has won CNBC Asia’s Business Leader Award for the year 2005.
The Asia Business Leader Award is CNBC’s prestigious honour, which aims at recognizing the outstanding performance by a corporate on the Asian continent.
Excerpts [...]

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